New York — Hamburglar is back at McDonald’s. But this time for adults only.
McDonald’s is bringing back its family of iconic figurines in a new adult Happy Meal, which includes, yes, toys.
Starting October 3, customers can order Cactus Plant Flea Market Box – Big Mac or 10 Chicken McNuggets, with fries and a drink. The Meal is a collaboration between the street fashion brand and the fast food chain where you delve deeper into nostalgia.
The food will be served in a specially designed box to evoke memories of happy meals from the old days. The games include a redesign of popular McDonald’s mascots, including Grimace, Hamburglar, and Birdie, as well as a new one called Cactus Buddy.
“We’re taking one of McDonald’s most nostalgic experiences and repackaging it in a new way that’s so important to our adult fans,” Tarek Hassan, Head of Marketing and Customer Experience at McDonald’s USA said in a statement.
Cactus Plant Flea Market is the street fashion brand made famous by Kanye West and Pharrell in recent years.
Complex described its aesthetics as a “flexible and eccentric blend” mixed with “playful graphic images”. Its elusive assets are a major allure for fans of the brand. Hoodies from the brand can sell for up to $1,000 in the online stock market StockX.
McDonald’s (MCD) has had success with its collaborations with celebrities, often crediting them with driving sales. Previous partnerships include BTS, J Balvin, and Travis Scott, with so much popularity that they have run out of meals.
CNN Wire
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